But it had enough and the lack of features certainly didn’t hurt sales. Sure, Apple took a bit of flak for the iPhone not having all the features that some expected for a smart phone. She certainly couldn’t do that on my Samsung cell phone. My daughter, who was 5 years old at the time, was able to pick up the iPhone take pictures, play music and make a call without us showing her how. In fact, when the iPhone was first released we stopped at an AT&T store to check it out. Apple took a step back and created a phone that anyone could use. Back in 2007 before the iPhone came out, nearly everyone had a cell phone and nearly everyone hated their cell phone. Perhaps the best known case of taking something that was complex and providing a simple alternative is the iPhone. But other than being cool, what are some reasons you should put more effort into simplifying your software? Because simple sells. ![]() Simplicity is a popular topic these days. Many years ago I did a presentation about this as a "lightning talk" in a conference keynote. ![]() Software Made Simple has been my slogan for as long as I've been developing software.
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